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Vita Liberata Comes Stateside

European sunless tanner now in Sephora.

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By: TOM BRANNA

Editor

Vita Liberata, a European sunless brand, has expanded its reach to the US market through Sephora. Starting this week, a selection of the brand's best selling products are now stocked in more than 200 Sephora locations and on Sephora.com.   “We are excited about this opportunity to launch in the United States with a retail partner as renowned as Sephora. Sephora's emphasis on brand education and its wide array of cutting edge products make it a distinguished presence in the beauty...

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